BEVERLY HILLS, CA (April 19, 2022) – UTA has signed the widely popular blue-chip NFT project, Deadfellaz, in all areas. The leading global talent, entertainment and sports company will help co-creators “Betty” and “Psych” continue to build the project’s name through exclusive brand partnerships, merchandising, gaming, live events and more.
Deadfellaz started as a generative NFT art collection of 10,000 undead PFPs on the Ethereum blockchain and are now a cultural flagship for web3, representing an inclusive and diverse vision true to the counterculture roots of decentralized finance and the arts. Following the initial drop in the summer of last year, Deadfellaz has developed into an ecosystem with millions of followers, a $38 million market cap, a total volume of sales equaling close to 30k ETH, and nearly 7k unique holders called “The Horde,” which includes Reese Witherspoon, Lionel Richie, Steve Aoki, Dillon Francis and Alexis Ohanian.
“It is an honor and a pleasure to work with the team at UTA, who understand both the web3 space and our vision for Deadfellaz deeply,” said Betty. “This relationship combined with our boundary pushing innovation paints a very exciting picture for the future of The Horde.”
“We’re really excited to support not only a female-led project, but one that has continually vouched for authentic inclusivity and diversity in web3 since its inception,” said Lesley Silverman, Head of Web3 at UTA. “Betty and Psych are true visionaries and leaders and we’re looking forward to all the ways we can work with them to bring value to the Deadfellaz community and make the metaverse a more equitable space.”
Being a Deadfellaz holder comes with an expanding list of benefits, such as access to exclusive merch, community competitions, virtual events, metaverse platforms and new collections. Through its notoriety, Deadfellaz has participated in premier collaborations with web3 and pop-culture heavyweights such as Steve Aoki, Fvckrender, Pak & Ozzy Osbourne, and most recently Neuno, where Horde members were given access to exclusive digital wearables and physical merchandise designed in collaboration with Giuseppe Zanotti. During last year’s Halloween season, the Deadfellaz team opened their Decentraland estate, titled DeadZone 13, to the Horde community, which featured an art exhibit and an exclusive Steve Aoki DJ set. Deadfellaz plans to continue evolving the concepts of identity, anonymity and metaverse interoperability by introducing PFP Metawrapping and building within more metaverse platforms such as Sandbox , Oncyber, Webb3, Jadu and NFTWorlds.
The signing underscores UTA Web3’s mission of providing opportunities to underrepresented creators in the space. Additionally, it comes on the heels of great success for the group, who have facilitated over 30 NFT drops, partnerships and more since its inception in 2021.
Deadfellaz will continue to be represented by creative consultancy, 5Crypto by 5th Column, a leading cryptocurrency, NFT, metaverse and blockchain communications practice.
UTA unites ideas, opportunities and talent. The company represents some of the world’s most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA’s business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world’s biggest brands. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London. More information can be found at unitedtalent.com.