Off the Menu: Restaurant giants seek gains in metaverse

Whether it’s just a marketing gimmick or the “next big thing,” the metaverse is currently attracting lots of attention from major restaurant brands.

Attempting to define what the metaverse can be a challenge for even the savviest of digital natives -it’s part virtual reality, part cyberspace, part gaming environment. Most broadly defined, the metaverse represents a collection of virtual worlds that exist outside the realm of everyday life. Metaverse evangelists like to describe it as a digital realm that will someday overlay our presumably-mundane everyday existence.


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