Nathan Anthony Launches Digital Furniture Collectibles For Sale


Furniture World News Desk on

1/19/2023




NFT furniture designs from Nathan Anthony

 

At the Spring 2022 High Point Market, Nathan Anthony creative director and co-founder Tina Nicole was the first manufacturer to introduce NFT art, based on a physical chair. Since then, she has continued to reimagine some of her best-selling furniture designs as digital artworks.

Adding to the five original chair NFTs, 12 new collectibles challenge traditional upholstery production constraints through the power of generative 3D design. A variety of seating styles are rendered to feature unconventional applications of stone, metal, wood—and even bath bubbles—to replace typical foam padding and textiles. Among the more inventive applications using CAD parametric animation is one digital artwork inspired by a “wrestling” sea anemone.

“We’re looking at what the future may hold for our signature furniture designs while still keeping our feet firmly planted on the factory floor,” says Nicole, whose primary business is producing custom upholstery for interior designers and high end dealers. “If there’s an incremental opportunity for revenue or to expand our audience, we want to be there.”

“The next generation of consumers are creating avatars and purchasing virtual products to reflect their personal style in the Metaverse,” adds Nicole. “That’s a new customer for us, along with the growing audience of digital art collectors.”

Showcased on a dedicated page at nafurniture.com, sales of Nathan Anthony digital furniture artworks are transacted through OpenSea.io, an NFT marketplace built on the Ethereum blockchain.

As an early adopter of Web3 exploration, Nicole will appear as a guest panelist for the KBIS Disruptor series talk moderated by Tonic Head of Community Jaime Derringer in Las Vegas, Feb. 2.

About Nathan Anthony Furniture: Recognized for its mastery of upholstery craft, Nathan Anthony is a luxury furnishings resource for interior designers and upscale dealers. Award-winning designs are fully customizable and benchmade-to-order at the company’s Los Angeles based production studio. Personalization options include frame size, cushion fill, C.O.M. and other fabric-to-frame specifications, wood and metal finishes, and more. Nathan Anthony’s unique Design Concierge service includes a highly specialized team, on call to successfully facilitate custom projects and minimize errors.

Co-founded in 2005 by Tina Nicole and Khai Mai, Nathan Anthony operations are guided by lean manufacturing principles and sustainable practices. The company has been a Sustainable Furnishings Council member since 2008. Nathan Anthony is a Business Partner with non-profit organization One Tree Planted, contributing a portion of its proceeds to reforestation and other climate positive initiatives.

Nathan Anthony has been recognized for design excellence with five consecutive International Architecture and Design awards, including a new nomination for 2022, and two Interior Design magazine’s Best of Year (BOY) Honoree awards for residential lounge seating in 2021 and 2019.

Under Nicole’s leadership, Nathan Anthnoy was first to launch furniture design NFTs based on physical products at High Point Market in April 2022, followed by an expanded collection of limited edition digital art collectibles available for purchase through the company’s website www.nafurniture.com, in early 2023.


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