‘LOVE’ Digital Art Collection Sells Out, Trends Globally | ATP Tour

Editor’s Note: The LOVE collection sold out in less than 20 minutes on Tuesday. It became the No. 1-trending projecting globally on OpenSea and generated more than $1.2 million in trading volume in the first 24 hours.

Following the successful launch of LOVE last month, the ATP has announced Tuesday that the limited collection of NFTs is now on sale.

The stunning generative digital artworks created in collaboration with Art Blocks Engine and renowned artist Martin Grasser introduces new ways for fans to celebrate, admire and own 300 impactful moments from the 2022 Nitto ATP Finals.

As a first-of-its kind generative art project in tennis, LOVE generates artwork entirely from official tennis data, provided by Tennis Data Innovations. There are more than 30 colour palettes, 114 camera angles and many zoom levels working in collaboration with the lines on the court and bright yellow ball to create endless possibilities.

Test outputs generated from 2021 Nitto ATP Finals match data.

Collectors are able to order a high-quality physical print of their artwork via Level Frames. Fans are also able to trade their LOVE NFT on the secondary market, with one per cent of secondary sales to be donated directly to the Giving Block’s Mental Health Impact Fund. To learn more about the project, and to purchase your NFT, visit www.art.tennis.

Test outputs generated from 2021 Nitto ATP Finals match data.


The creative force behind LOVE is Martin Grasser, a leading artist and designer based in the Bay Area, supported by leading generative art house, ARTXCODE.

The collection is being delivered in collaboration with Art Blocks Engine, the world’s leading platform for generative digital art. It marks Art Blocks Engine’s first partnership in the sports world and ATP’s first venture in the web3 space.

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