Indian Art Icon Amitabh Bachchan in Sony Entertainment and Theta Labs NFT Initiative

Sony Entertainment Talent Ventures India, alongside Theta Labs and Ideographic, has announced A Moveable Feast that celebrates the life and work of Amitabh Bachchan. The launch of the collective artworks comes as India celebrates its 75th year of independence.

Sony announces an Amitabh Bachchan NFT initiative

Each of these artworks will have its corresponding non-fungible token (NFT) that allows fans and collectors to own a piece of one of the most renowned figures in India as they commemorate an essential piece of India’s history.

The curator behind this initiative is Geetan Batra. Batra said that recognizing an iconic symbol in India’s history while interpreting their thoughts on the country led artists to explore to provide a visual way to different minds.

Therefore, Batra teamed up with Ideographic to contact some of the most talented artists with experience in different artistic traditions and mediums, such as graphic art, fine art, tribal art, and more. The art will help to visualize the life and work of Bachchan.

On October 14, 51 art pieces were selected to be part of an invite-only event in New Delhi. These artworks will be open to the public on October 22, 2022. The NFTs for the collection will be purchased in limited editions, auctions, and packs on the ThetaDrop NFT marketplace.

Users will obtain rewards in TDROP tokens for combining several NFT pieces from this collection and transforming them into challenges. The Head of Digital & Metaverse at Sony Entertainment Talent Ventures India, Namrata Singh, commented on the matter saying that the project was important to recognize Bachchan for the role he played.

“It is with tremendous pride and excitement that we are partnering with Theta’s Metachain, the leading Web3 solution for media and entertainment, for a unique collection of NFTs from forty-five of these premiere Artists to celebrate Amitabh’s 80th birthday,” Singh added.

The project will be launched on Metachain

Theta Metachain is an interconnected network comprising different blockchains. This NFT collection will be launched on Theta Metachain. The co-founder and CEO of Theta Labs, Mitch Liu, said that the company had the opportunity to work with some of the best creative talents.

Liu added that this initiative seeking to celebrate the life of Bachchan represented a bold step toward the goals of Theta to achieve widespread industry adoption for its Metachain as it transitions to the web 3.0 & crypto sector. He added that the decision by Sony to use Theta Metachain showed how leading entertainment players were embracing blockchain technology.

Bachchan is one of the most iconic artists in India. He started his cinematic career in Saat Hindustani (1969; “Seven Indians). In 1971, he bagged the Filmfare Award for his role in Anand. Bachchan quickly became one of the most iconic actors in India and a cultural icon. Besides acting, Bachchan is also talented at singing.

Bachchan later ventured into politics and was overwhelmingly elected to India’s lower parliament, Lok Sabha. Bachchan resumed acting in 1990. He is considered one of the most influential artists globally in Hindi films. His iconic cinematic career has even led to the French director Francois Truffaut calling him a “one-man industry.”


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