‘Immersive Van Gogh Detroit’ invites patrons to be participants

The beauty of Detroit’s newest immersive Van Gogh experience isn’t just being able to step inside impressionist master Vincent Van Gogh’s bold, expressive paintings. It’s being able to experience them from multiple vantage points.

“Immersive Van Gogh Detroit,” which finally opened last week in the city’s former Harmonie Club after two headache-inducing delays, includes two galleries with floor-to-ceiling projections that sweep visitors up inside.

The “Immersive Van Gogh Detroit” exhibit, gallery 2 on mezzanine level 3 at the Harmonie Club in Detroit.

Both galleries project the same images of Van Gogh’s iconic work as it moves, swirls and changes, but one gallery is smaller and more intimate with mirrored columns that also reflect the paintings, while the other is large and open with projections even on the floor. It also has a mezzanine to experience it all from another angle.

“You’re a participant in the experience,” said producer Svetlana Dvoretsky, a producer with Lighthouse Immersive, which has put on “Immersive Van Gogh” in nearly 20 cities across the country, including Chicago, Los Angeles and New York.


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