APPLIFE DIGITAL SOLUTIONS INC Management’s Discussion and Analysis of Financial Condition and Results of Operations (form 10-K)

The following discussion of our plan of operation should be read in conjunction
with the financial statements and related notes that appear elsewhere in this
prospectus. This discussion contains forward-looking statements that involve
risks and uncertainties. Our actual results could differ materially from those
anticipated in these forward-looking statements as a result of various factors,
including those discussed in “Risk Factors” beginning on page 18 of this
prospectus. All forward-looking statements speak only as of the date on which
they are made. We undertake no obligation to update such statements to reflect
events that occur or circumstances that exist after the date on which they are
made.




Overview



APPlife Digital Solutions, Inc. (the “Company”) was formed March 5, 2018, in
Nevada and has offices in San Francisco, California and Shanghai, China. Our
office in San Francisco, California allows us to take advantage of the marketing
opportunities available in the United States as well as keeping close proximity
to sources of capital whether it is debt or equity. Our offices in Shanghai,
China
allows us to take advantage of a high concentration of skilled tech coders
and developers at lower capital costs than in more developed countries such as
the United States or Europe. The Company’s mission is using digital technology
to create and invest in eCommerce and Cloud based businesses that make life,
business and living easier, more efficient, and just smarter.



Plan of Operation


Our marketing and business management/executive team will operate from both
Shanghai China and our offices in San Francisco. We will continue to explore new
concepts and opportunities to invest in projects that meet our criteria We have
incurred expenses and operating losses, as part of our activities in developing
e-commerce platforms, B2BCHX, OFFICEHOP, ROOSTER ESSENTIALS and Global Hemp
Service LLC
. The capital we raise will go into marketing, acquisitions, and
revenue generation. We believe this will take our vision forward and to the next
level.

The APPlife Digital Solutions business model is two-fold. First, is to market
our current in-house developed projects OfficeHop, B2BCHX, and ROOSTER
ESSENTIALS ecommerce and cloud based business over the next year, work to add
partnerships like the Global Hemp Service LLC and to add additional in-house
developed projects including Lollipop NFT in the second quarter of 2023 and
DRINX starting in 2023. We plan to engage multiple resources such as adding
staff, create partnerships, and as capital becomes available, to market and grow
revenue for B2BCHX, OFFICE HOP, LOLLIPOP NFT, and ROOSTER ESSENTIALS.

The second, but equally important part of our business model is to target
acquisitions and projects that can be assisted by our marketing and
capitalization capabilities where we can play an active role in the project’s
success and make the acquisitions to add to our revenue stream. We seek
acquisition targets that have a model that fits our vision and area of interest,
is currently generating revenue with room for growth and a strong management
team that will stay on board and continue to operate the entity post
acquisition.




Our current projects:



B2BCHX is our first fully developed app that is available in Google Play and a
functioning ecommerce and mobile website. B2BCHX allows business owners around
the world to order three levels of background checks in English on Chinese
companies to prevent fraudulent business transactions, to gather information in
order to gain confidence when doing business with a Chinese entity or to pursue
legal remedy against fraudulent Chinese Company. The reports are researched and
written by a licensed law firm in Shanghai China in a partnership agreement with
B2BCHX. These reports are not auto generated and are carefully researched to
give our users the most accurate information. The retail price for each report
is $79, $399 and $1299. The partnership with the law firm is on a 20% revenue
share, which leaves B2BCHX an 80% per report profit margin to cover development
expenses, maintenance and profit.

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ROOSTER ESSENTIALS ecommerce website, mobile website and app (iOS and Google
Play) has been developed and launched BETA operations in the third quarter of
fiscal year 2020 and launched its full commercial operations in the second
quarter of 2022. ROOSTER ESSENTIALS is an online men’s grooming supply store,
and it allows men to fully customize which products they receive and set up an
auto-delivery schedule for each product for automatic recurring delivery.
ROOSTER ESSENTIALS currently carries over 200 products from over 80 brands. We
anticipate the sources of revenue will come from purchases averaging $500 per
user, per year and advertising and sponsorships.

OFFICE HOP entered beta testing in the fourth quarter of 2021 and is now fully
functional and began commercial operations in January 2022. We believe OFFICE
HOP fits perfectly into the needs of the post Covid working world, where short
term offices and meeting rooms will be in high demand. The OFFICE HOP model is
like Airbnb for short term shared or private office space and meeting rooms.
Those offices that have an extra office, shared desk, an empty meeting room or
conference room may list the space and act as a host for a user. Those users in
need of a short-term shared desk, meeting room or private office may locate one
on our platform and rent it out for use as needed by the hour, half day, full
day, week or month. We will also offer access to creative spaces such as photo
studios and pop-up art galleries and will offer restaurants with private rooms a
way to rent out the space with a menu included for group or lunch meetings. The
revenue is expected to come from the 10-15% service fee charged to Users for
finding and making a transaction with one of our listed properties. The platform
is global. We will begin operations in North America and Europe and then
eventually operate in South America and Asia.

Global Hemp Services LLC is a low risk and low cost participation in the fast
growing Hemp and CBD market space. We have licensed out our fully functional
ecommerce platform in exchange for a 15% equity position and 2.5% revenue share,
with exclusive rights to purchase an additional 36% of the equity (for a total
of 51%) upon reaching revenue benchmarks. Global Hemp Service LLC distributes
Hemp and CBD products globally, including Hemp based building materials,
textiles, plastics, paper, personal care items and various CBD products. They
will distribute wholesale to shops and stores and retail directly to consumers.

Lollipop NFT will be an online marketplace, consignment store, creator platform,
and wallet for non-fungible tokens and is being developed for use by individuals
of all levels, from beginners to experts. We have completed the design and
preliminary development phase of this project. We expect to launch the platform
in our second quarter of 2023. Users do not need have a superior technology
background or a high-level understanding of non-fungible tokens to enjoy and
profit from creating and selling NFT’s.

Our DRINX project is in early stage of development and we believe the beta
version will be ready by the second quarter of fiscal year 2023. DRINX app
allows anyone to purchase a virtual drink ticket anywhere and at any time for
friends and colleagues. We anticipate the sources of revenue will come from
advertising and sponsorships from alcohol companies promoting products on the
app, user fee of $0.99 to send each drink and discounts provided by the bars and
restaurants for purchases made by the app.



Results of Operations



Revenue


For the years ended June 30, 2022 and 2021, we generated $28,162 and $4,951,
respectively. The Company has been in the process of marketing and developing
its apps, hiring developers and coders, incurring professional fees for
registering its common stock and identifying other apps and partnerships to
generate revenues as the Company expands its operations.



Operating Loss


For the years ended June 30, 2022 and 2021, we had an operating loss of
$3,001,159 and $3,718,086, respectively. The operating loss was due primarily to
the stock compensation to the CEO of $1,406,250, other stock compensation of
$604,359, and professional, consulting, and legal fees of $144,140.

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Other Income/Expense


For the years ended June 30, 2022 and 2021, we had other expenses, net of
$530,941 and other expenses of $508,754, respectively. The significant shift to
other income from expense was primarily due to the gain on settlement of debt of
$48,819 from the conversion of notes payable to stock options as well as an
increase to other expenses due to the $130,593 change in the fair value of the
derivative liability. (Note 5 to the Consolidated Financial Statements).



Net loss


We reported a net loss of $3,541,100 and $4,226,840 for the years ended June 30,
2022
and 2021, respectively. The net loss for the years ended June 30, 2022 and
2021 included noncash expenses of $2,518,287 and $2,914,749, respectively.



Working Capital Deficit



                            June 30, 2022       June 30, 2021
Current assets            $       261,471     $    333,061
Current liabilities               980,329          896,562
Working capital (deficit) $     (718,858)     $   (563,501)




We anticipate generating losses and, therefore, may be unable to continue
operations in the future. If we require additional capital, we will have to
issue debt or equity or enter into a strategic arrangement with a third party.
The current liabilities of $980,329 include $577,180 of derivative liabilities
which relate to the convertible notes payable and stock options. Upon exercise
of the stock options and settlement of notes payable, the derivative liability
will be reclassified as equity.



Going Concern


As reflected in the accompanying consolidated financial statements, the Company
has minimal revenue generating operations and has an accumulated deficit
$13,337,831 and $9,836,731 as of June 30, 2022 and 2021, respectively. In
addition, the Company has experienced negative cash flows from operations since
inception. This raises substantial doubt about its ability to continue as a
going concern. The ability of the Company to continue as a going concern is
dependent on the Company’s ability to raise additional capital and implement its
business plan. The consolidated financial statements do not include any
adjustments that might be necessary if the Company is unable to continue as a
going concern.

The Company anticipates additional equity financings to fund operations in the
future. Should management fail to adequately address the issue, the Company may
have to reduce its business activities or curtail its operations.

Liquidity and Capital Resources



                                            Year Ended      Year Ended
                                           June 30, 2022    June 30, 2021

Net Cash Used in Operating Activities $ (884,412) $ (818,634) Net Cash Used in Investing Activities

                   -                 -
Net Cash Provided by Financing Activities         823,572           983,000
Net Increase/(decrease) in Cash           $      (60,840)   $       164,366




Our cash balance was $189,233 at June 30, 2022. We recorded a net loss of
$3,541,100 for the year ended June 30, 2022. We expect our expenses will
continue to increase during the foreseeable future as a result of increased
operations and the development of our apps and business operations. We
anticipate generating revenues with our B2BCHX app, but only minimal revenues
for our other apps over the next twelve months. Consequently, we are dependent
on the proceeds from future debt or equity investments to sustain our operations
and implement our business plan. If we are unable to raise sufficient capital,
we will be required to delay or forego some portion of our business

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plan, which would have a material adverse effect on our anticipated results from
operations and consolidated financial condition. There is no assurance that we
will be able to obtain necessary amounts of capital or that our estimates of our
capital requirements will prove to be accurate.

We presently do not have any significant credit available, bank financing or
other external sources of liquidity. Due to our operating losses, our
operations have not been a source of liquidity. We will need to obtain
additional capital in order to expand operations and become profitable. In
order to obtain capital, we may need to sell additional shares of our common
stock or borrow funds from private lenders. There can be no assurance that we
will be successful in obtaining additional funding.

To the extent that we raise additional capital through the sale of equity or
convertible debt securities, the issuance of such securities may result in
dilution to existing stockholders. If additional funds are raised through the
issuance of debt securities, these securities may have rights, preferences and
privileges senior to holders of common stock and the terms of such debt could
impose restrictions on our operations. Regardless of whether our cash assets
prove to be inadequate to meet our operational needs, we may seek to compensate
providers of services by issuance of stock in lieu of cash, which may also
result in dilution to existing shareholders. Even if we are able to raise the
funds required, it is possible that we could incur unexpected costs and
expenses, fail to collect significant amounts owed to us, or experience
unexpected cash requirements that would force us to seek alternative financing.

No assurance can be given that sources of financing will be available to us
and/or that demand for our equity/debt instruments will be sufficient to meet
our capital needs, or that financing will be available on terms favorable to us.
If funding is insufficient at any time in the future, we may not be able to take
advantage of business opportunities or respond to competitive pressures or may
be required to reduce the scope of our planned marketing efforts and development
of our apps, any of which could have a negative impact on our business and
operating results. In addition, insufficient funding may have a material adverse
effect on our financial condition, which could require us to:

·Curtail the development of our apps,

·Seek strategic partnerships that may force us to relinquish significant rights
to our apps, or

·Explore potential mergers or sales of significant assets of our Company.



Financing Activities


During the year ended June 30, 2022, the Company raised $350,000 from the
issuance of debt, $520,000 from the sale of common stock, repaid $40,000 of
notes payable and repaid $5,000 of amounts due to officer.

During the year ended June 30, 2021, the Company raised $1,048,000 from the
issuance of debt, $120,000 from the sale of common stock and repaid $185,000 of
debt.




Professional Fees



Professional fees were $168,948 and $749,461 for the years ended June 30, 2022
and 2021, respectively. The Company generally expects professional fee costs to
increase as the Company is a public reporting company with the Securities and
Exchange Commission
, which requires that it maintain relationships with both
PCAOB registered audit firms and securities counsel to assist with the SEC
reporting requirements.

In addition, the Company may also attempt to purchase other entities or assets
and operations of other entities if the advantageous situation presents itself.
This could require the Company to incur substantial professional fees.

Critical Accounting Policies and Estimates

The preparation of the company’s consolidated financial statements and related
disclosures are in conformity with U.S. generally accepted accounting principles
(“GAAP”). The Company’s discussion and analysis of its financial condition and
operating results require the Company’s management to make judgments,
assumptions and estimates that affect the amounts reported in its consolidated
financial statements and accompanying notes. Note 1, “Summary of Significant
Accounting Policies,” of the Notes to Financial Statements included in this Form
10-K, describes the significant accounting policies and methods used in the
preparation of the Company’s consolidated financial

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statements. Management bases its estimates on historical experience and on
various other assumptions it believes to be reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying
values of assets and liabilities. Actual results may differ from these
estimates, and such differences may be material.

Management believes the Company’s critical accounting policies and estimates are
those related to revenue recognition. Management considers these policies
critical because they are both important to the portrayal of the Company’s
financial condition and operating results, and they require management to make
judgments and estimates about inherently uncertain matters. The Company’s
management has reviewed these critical accounting policies and related
disclosures.




Revenue Recognition



The Company will recognize revenue from the sale of products and services in
accordance with ASC 606, “Revenue from Contracts with Customers,” by applying
the following steps: (1) identify the contract with a customer; (2) identify
the performance obligations in the contract; (3) determine the transaction
price; (4) allocate the transaction price to each performance obligation in the
contract; and (5) recognize revenue when each performance obligation is
satisfied.




Emerging Growth Company



We are an “emerging growth company” under the federal securities laws and will
be subject to reduced public company reporting requirements. In addition,
Section 107 of the JOBS Act also provides that an “emerging growth company” can
take advantage of the extended transition period provided in Section 7(a)(2)(B)
of the Securities Act for complying with new or revised accounting standards. In
other words, an “emerging growth company” can delay the adoption of certain
accounting standards until those standards would otherwise apply to private
companies. We are choosing to take advantage of the extended transition period
for complying with new or revised accounting standards. As a result, our
financial statements may not be comparable to those of companies that comply
with public company effective dates.



Seasonality


We do not expect our sales to be impacted by seasonal demands for our products
and services.

We are susceptible to general economic conditions, natural catastrophic events
and public health crises, and a potential downturn in advertising and marketing
spending by advertisers could adversely affect our operating results in the near
future.

Our business is subject to the impact of natural catastrophic events, such as
earthquakes, or floods, public health crisis, such as disease outbreaks,
epidemics, or pandemics, and all these could result in a decrease or sharp
downturn of economies, including our markets and business locations in the
current and future periods. The outbreak of the coronavirus (COVID-19) resulted
in increased travel restrictions, and shutdown of businesses, which may cause
slower recovery of the economy. We may experience impact from quarantines,
market downturns and changes in customer behavior related to pandemic fears and
impact on our workforce if the virus continues to spread. In addition, one or
more of our customers, partners, service providers or suppliers may experience
financial distress, delayed or defaults on payment, file for bankruptcy
protection, sharp diminishing of business, or suffer disruptions in their
business due to the outbreak. The extent to which the coronavirus impacts our
results will depend on future developments and reactions throughout the world,
which are highly uncertain and will include emerging information concerning the
severity of the coronavirus and the actions taken by governments and private
businesses to attempt to contain the coronavirus. It is likely to result in a
potential material adverse impact on our business, results of operations and
financial condition. Wider-spread COVID-19 globally could prolong the
deterioration in economic conditions and could cause decreases in or delays in
advertising spending and reduce and/or negatively impact our short-term ability
to grow our revenues. Any decreased collectability of accounts receivable,
bankruptcy of small and medium businesses, or early termination of agreements
due to deterioration in economic conditions could negatively impact our results
of operations.

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