a legacy of photographic art

Marcus Luconi: a legacy of photographic art

Luconi’s extensive background includes fashion and advertising photography, but he is always drawn to fine art projects and artistic endeavors

Marcus Luconi’s photographic background, as well as his work, are distinct, as he comes from a long line of photographers. Luconi’s extensive background includes fashion and advertising photography, but he is always drawn to fine art projects and artistic endeavors. One of his most notable series is Projeto Elemental, which was created at the end of the 1990s and is still as relevant today as it was then. Particularly when it comes to nature and people’s interactions with the environment. Luconi is also involved in NFT photography, which is a new phase of photography technology. He recently debuted “The People of Sacred Valley,” his first blockchain NFT photo project, in Peru. Luconi is also a Saatchi Art member, with works on display at the prestigious (and worldwide renown) art gallery.

View the NFoTo 1/1 The People of Sacred Valley artwork at OpenSea: The People Of Sacred Valley, Peru – Collection | OpenSea

In this interview, Luconi addressed his 40-year career and his vision for this new phase of NFT photography. Excellent reading!

NFoTo – When did you first become interested in photography?

Marcus Luconi – Marcus Luconi – I come from a family of photographers; my paternal grandfather worked as a photojournalist in Brazil during World War I. He was tasked with photographing and filming Indians on the border between Mato Grosso and Paraguay.

To help support the family, all of his children took up photography.

My father was the youngest, and he was the one who taught me photography from the laboratory to shooting in the studio and outside; we lived in a small town in RS’s interior until I was 16 years old.

When I was living in Florianópolis, South Carolina, in 1975, I decided to pursue a career in photography. I returned to Porto Alegre and began working as a photographer for the Folha da Tarde newspaper in 1976.

In 1979, I founded Kromak, which grew to become one of the largest photography firms specializing in fashion catalogues.

I worked as a photographer for Playboy magazine from 1993 to 2004.

In 1997, I founded the Elemental Project, whose guiding principle is the human element’s relationship with nature. Humans and the Environment.

NFoTo – What drew you to NFT photography? What are your thoughts on this technology?

Marcus Luconi – I believe that the NFT can provide the author with credibility and legitimate ownership, as well as enable the negotiation of photo art with the rest of the world, primarily collectors and galleries of photographic art. The lack of a physical component makes it much easier, especially in terms of economics.

NFoTo – Can you tell us a little bit about the history of the first collection we’ll be publishing?

Marcus Luconi – I was working with a fashion client in the Sacred Valley of Cusco, Peru. My style has always been to arrive ahead of the team, accompanied by a guide and the art director, which is how we completed the entire Sacred Valley itinerary. During my first encounter with the location, I noticed the people who work in their traditional attire, acting as models for the tourists who came to meet them. I was particularly interested in the women and children selling their images. They frequently employ pets, particularly alpacas. Beyond fashion work, this entire theme compelled me to document the history of these people who, through their colorful clothing, tell the story of a civilization. As a result, this project was born.

NFoTo – What is your creative process like, and where do you find photography inspiration?

Marcus Luconi – I usually shoot art in places I enjoy and with people I like. There is a section that comes after planning, costumes, accessories, and make-up. Another aspect is that I am inspired by the environment and the character and begin to photograph.

NFoTo – How is your presence at Saatchi Art?

Marcus Luconi – I began at Saatchi Art with an invitation to exhibit a portfolio; later, the process began to sell the photos as art. Because I had a lot of work on a daily basis, I didn’t devote enough time to marketing, so I have few photos sold but a lot of views.

NFoTo – What do you value most in photography? What gives you the most pleasure at work?

Marcus Luconi – What I like best, and what distinguishes me, is the light. My work is always distinguished by its use of natural, artificial, or a combination of the two. Production is another aspect of my work that I enjoy, and I never shy away from getting involved, as evidenced by the large number of photo essays and projects that I am currently working on and hoping to sell on the art market.

Today, I am pursuing this goal, paying close attention to the finalization quality, where I prioritize the fine art printing material, which is very rewarding.

NFoTo – How do you see the photography market’s transformation over the last ten years?

Marcus Luconi – Over the past 50 years, there have been numerous transformations. I believe that the beginning of digital left a lot to be desired; from 2010 onwards, the quality was excellent, but medium format equipment and materials are prohibitively expensive and out of reach for most Brazilians.

I believe the digital “boom” is over, and photography as art is redefining itself.

It makes no difference whether it’s digital or analog; it all ends up in the same place. Any color or black-and-white film photograph must be digitized, scanned, or reproduced with a digital camera. In my case, because I have a large number of images on film, I have been reproducing them, including changing the concept of light, because the photographic transparency could be illuminated in a variety of ways.

NFoTo – Do you believe NFT photography will continue to advance in the market?

Marcus Luconi – The NFT, in principle, is here to stay; it’s complicated, but it should adapt and become more natural over time. The fact that ownership is guaranteed is excellent.

NFoTo – The Brazilian photography scene is full of talented people like you. Why don’t we have the international recognition we deserve?

Marcus Luconi – To begin, I believe it is critical in the arts world to recognize someone of credibility who presents, recommends, or purchases the artist’s work. The other option is to fight, which I have always prioritized in my life and which I am now reinforcing through NFT photography. Furthermore, I highlight opportunities that come my way, and if they don’t, I don’t hesitate to pursue them.

NFoTo – What does the future hold for you as a legacy of your brand?

Marcus Luconi – My children were not keen on photography; my hope is to turn what I’ve already done into art; who knows a brand with my name so it doesn’t get lost?

Luconi has already made plans to return to the valley. In addition, a portion of the sales from the launch of the NFT collection will be donated to those in need in the region. Something very current and completely related to the “utility” factor of NFTs. This is a trend, to connect art with benefits and causes that matter. Luconi is clearly moved by this aspect of technology, which now allows him to create artistic photographs while also contributing in some way to the causes in which he believes. A purposeful, one-of-a-kind, and digitally valued photograph.

View all of his work here: The People Of Sacred Valley, Peru – Collection | OpenSea – https://opensea.io/collection/the-people-of-sacred-valley-peru

website – Marcus Luconi http://www.marcusluconi.com/

Marcus Luconi | Saatchi Art

Instagram – Marcus Luconi (@marcusluconi) • Fotos e vídeos do Instagram

Twitter – (1) marcus luconi (@marcusluconi) / Twitter

NFoTo –
Rua Bernardo dos Santos, 10
ap.262 alpha – cep – 05542-000 – SP – BRAZIL
Contact info @NFoTo_o

press contact – enfbyleosaldanha@gmail.com

Marcus Luconi’s photographic background, as well as his work, are distinct, as he comes from a long line of photographers. Luconi’s extensive background includes fashion and advertising photography, but he is always drawn to fine art projects and artistic endeavors. One of his most notable series is Projeto Elemental, which was created at the end of the 1990s and is still as relevant today as it was then. Particularly when it comes to nature and people’s interactions with the environment. Luconi is also involved in NFT photography, which is a new phase of photography technology. He recently debuted “The People of Sacred Valley,” his first blockchain NFT photo project, in Peru. Luconi is also a Saatchi Art member, with works on display at the prestigious (and worldwide renown) art gallery.

This release was published on openPR.


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